Music and Dance is a part of Oriya culture. It only needs platform for its proper nourishment and growth. From ages Oriya music is based on nostalgic and ethnic tune, unintricate and raw melody above all a strong and powerful relation between Lord Jagannath and mass culture. But over the years it has reduced to sub-standard singing and mediocrity. Once famous for melodies odia songs have now become replete with double meaning, cheap and non-serious singing for which a serious and conscious effort is required from responsible quarters.  Keeping this in view S.M.Music is founded to record and present talents of Odisha for quality singing in odia music, contemporary and spiritual.